Innovation trends

Green is more than just a color in the fashion industry By Andjela - 4 min read

Green is more than just a color in the fashion industry

The fashion industry is projected to account for 8% of global carbon emissions, and it is critical that the industry promptly pivots toward a sustainable future. It is estimated that 134 million tonnes of textiles would be discarded by 2030. A massive waste of resources generated by the conventional mass production system needs to be tackled with innovative approaches. In order to reduce pollution and waste, innovators are rethinking items using lab-grown materials and full-circle methods.


Black algae t-shirt

The abandonment of fossil energy sources is often regarded as the most crucial step in reducing global warming. While we’ve all heard this information a hundred times, have you ever questioned how your black garments are dyed? Carbon black dye is derived from fossil fuels in the majority of situations. Do the math and see what it does to your personal well-being, having in mind its extremely hazardous effects to the environment. The good news is that Vollebak, a California-based tech clothing startup, entered this year with a completely innovative product – a t-shirt created from eucalyptus trees and black algae. It looks like any other black t-shirt except it doesn’t contain traditional polluters. So, the next time you wear black, be sure it was dyed in an environmentally friendly manner and try to support innovative efforts to save the environment, just like this one.

Italian eco-friendly fashion

Rubelli, a family-run Italian fabric business, has launched yet another fantastic project. We’re all familiar with Italian fashion, but this company now provides a line of eco-friendly textiles made completely out of natural materials. Apparently, this luxury brand uses eco-polyamide made from castor bean extract. Castor beans are an easy-to-grow crop, and it doesn’t necessitate a huge amount of water. The family says that this is only the beginning and that additional sustainable textiles will be available in the future years.

Sustainable uniforms

Workers at Gateshead’s Metrocentre in the UK wear uniforms made of recycled plastic bottles. Approximately 45 recycled plastic bottles go into each uniform. Because this shopping mall is one of Europe’s largest indoor shopping centers, they are creating a high demand for environmentally friendly products. In this way, they contribute to a cleaner environment while also setting a good example for others.

“Often when you think you’re at the end of something, you’re at the beginning of something else.”

– Fred Rogers


Old clothes – new look

Throwing away old clothing is a common behavior in the modern-day, however, it is acknowledged as a negative practice, and attempts have been made to rectify this. Alsama Studio is a social business headquartered in Beirut’s Bourj al-Barajneh refugee camp. Simply submit your goods to the studio for upcycling, and they will add hand-stitched embroidery designs to make them seem brand new. Colors for embroidery can be specified by the client or left to the artists. They also have their own accessories available for purchase on their website, as well as gift certificates if you believe your loved ones would appreciate their handicrafts as much as you do.

Luxury bags for a lifetime

Portuguese luxury brand, Ownever offers lifetime maintenance on both its bags and other brands. This company is innovating its way into the future by making waste reduction easier for consumers. They are part of the Slow Fashion movement, which encourages individuals to buy only what they need in order to end the wasteful cycle of disposable clothing. This is an innovative business strategy that may appear to be detrimental to profit, yet sustainability is a bottom line.

All of these innovations are the result of an aim to enhance sustainability. We aim to make the world a better place, just like every other industry, and fashion is no different. To do this, we must think outside the box and create possibilities even when they are not immediately apparent. Innovation Cloud has expertise across many industries, with a continual focus on innovation and its management, and we support your efforts to create a safer environment for all of us. Request a demo today to learn how we can work together to create a better tomorrow.

Andjela - Content creator
Content creator

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