Track and analyze the in-market performance of your new products and services and leverage gathered data for new ideation cycle or process optimization

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Track evolution of launched innovation initiatives

  • Avoid any disruptions in the innovation launch schedule by consolidating all innovation initiatives and related documentation into one centralized and easily accessible platform.

  • Identify fact-driven business opportunities which will drive further revenue growth and/or drive brand equity.

  • Align your innovation investments with the outcome of ongoing product portfolio analysis having identified the stable mature markets, the (potentially new) growth markets or areas ready for investment.

Outpace competition by analyzing in-market performance

  • Establish your competitive business intelligence on relevant companies, products and/or services by consolidating and tracking all relevant market information into one centralized system.

  • Feed the internal decision making process on new business and/or technological opportunities by integrating market trends and competitive performance insights.

  • Provide relevant information and data analysis enabling an ongoing SWOT-analysis of the innovation portfolio.

Leverage market intelligence to focus new ideation cycles

  • React quickly to changing market environments or evolving product performance expectations based on valuable knowlegde, metrics and reports extracted from the gathered market intelligence.

  • Facilitate effective operational management with full visibility of the complete innovation portfolio.

  • Provide real-time innovation portfolio statistics for any decision process to be efficiently executed.

Innovation Cloud Markets enables you to establish an integrative view on the post-launch market performance of the various innovation initiatives present in your innovation portfolio. Increase the organizational responsiveness based on an ongoing analysis of the various performance metrics (KPI’s), relevant market data and competitive insights. Use the collected factual insights to adapt the operational execution of the innovation strategy, modify the nature and/or composition of the innovation portfolio and provide guidance to new ideation and innovation cycles targeted to fill in the identified market opportunities.

Why Innovation Cloud?

  • More than 12 years of experience in developing and implementing innovation management solutions
  • Servicing multiple Fortune 500 companies
  • Extensive experience in different industries such as Food and Beverages, Financial, Automotive, Pharmaceutical, Retail, Energy, Hospitality
  • Unique end-to-end innovation management solution, connecting your front-end of innovation with new product development and enabling innovation portfolio management and post-launch review, creating a truly connected innovation workflow
  • Top-of-the-line service coupled with long-term experience in innovation management allow us to tackle the most complex requirements of our clients in the most effective manner