Increase the success rate of your innovation initiatives
through responsive analysis of the in-market performance versus the planned objectives.
Innovation Cloud Markets enables you to establish an integrative view on the post-launch market performance of the various innovation initiatives present in the innovation portfolio. Increase the organizational responsiveness based on an ongoing analysis of the various performance metrics (KPI’s) collected, relevant market data and competitive insights. Use the factual insights gathered to adapt the operational execution of the innovation strategy, to modify the nature and/or composition of the innovation portfolio or to provide guidance to new ideation and innovation cycles targeted to fill-in the identified market opportunities.